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Bertrand Price Beverages

by Ryan Miller


Submitted : Spring 2015

This study on Coca-Cola and Pepsi explores the simultaneous relationship between horizontally differentiated products that compete in beverage prices. Coca-Cola and Pepsi have been battling each other for more than a century and this is an estimation of the prices of bulk syrup of these two moguls for the time period of 1968 to 1986. This equation manipulation and use of partial derivatives is important for the comprehension of price setting to those without financial knowledge. The price also gives insight to the quantity demanded for the product and profit per unit of bulk syrup.

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Advisors :
Arcadii Grinshpan, Mathematics and Statistics
Christopher Thomas, Economics
Suggested By :
Christopher Thomas