Social Network Gaming Trends

by Michael Gathwright

Submitted : Spring 2010

The purpose of this project is to determine how long the social network game Scratch-Offs, created by game development company Spice Rack Media, will remain financially viable. The game Scratch-Offs is a freeware game (users pay nothing for the actual software) and is funded through micro transactions (users must pay small amounts of money to play actual games). This implies a relationship between total games played and revenue earned. Using data provided by Spice Rack we were able to develop an exponential equation that accurately depicts usage trends over time. This equation is used to determine the date Scratch-Offs will no longer be profitable.

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